LSE:BOO (boohoo.com plc)
About BOO
Boohoo Group Plc is an online fashion retailer targeting a younger demographic of 16-24 year-olds based in the United Kingdom. The company designs, sources, markets and sells clothing products, footwear and accessories across its numerous websites.
The firm owns and operates 13 different brands, including boohoo, Dorothy Perkins, Nasty Gal, PrettyLittleThing, Coast, and Oasis, among others. In early 2021, management added the Debenhams brand to its portfolio of product offerings for £55m.
While the majority of revenue is generated within the UK, Boohoo has since expanded into international markets, including Europe and North America. The BOO share price had been a stellar performer, even during the pandemic. However, following allegations of modern-day slavery and a surge in freight and shipping costs, the stock plummeted in 2022.
Frequently Asked Questions
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With e-commerce gaining significant traction amongst younger consumers, Boohoo has had little difficulty in expanding its top line through both organic and acquisitive strategies. However, profit margins have historically been tight due to the cost of product shipping, which in 2022 sent the BOO share price in the wrong direction.
As the popularity of online clothes shopping improves, Boohoo shares could be in an ideal position to capitalise on the opportunity. But investors need to consider the competitive and operational risks this business has to contend with.
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No. Boohoo is reinvesting its capital back into the business and therefore does not offer a shareholder dividend, nor is there a guarantee that it will in the future.
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Boohoo shares are listed on the AIM London Stock Exchange. They can be bought from any investment account that provides access to this exchange platform.