Tony Reading

Tony spent most of his career in strategy and corporate finance, and now runs his own corporate development consultancy. He applies his professional approach to personal investing, preferring to analyse a company in terms of its market and competitive position as much as its financials. He is a firm believer in emerging markets, having worked extensively in Eastern Europe before it emerged. This means he also has an intimate grasp of the concept of risk, and how things might turn out differently from what was expected. He is equally interested in the parallel but more elusive concept of luck, and believes that one day there will be a unified quantum theory of the stock market to explain everything.

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