Is now the right time to buy UK shares?

Roland Head explains why he’s buying UK shares and isn’t worrying too much about scary news headlines.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Bus waiting in front of the London Stock Exchange on a sunny day.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Why would I want to buy UK shares today? Surging energy prices. Rising interest rates. The risk of a recession. A potential stock market crash.

There’s lots to worry about in the real world. But, in my experience, this could make it a better time to buy shares. Here’s why.

Popularity is expensive

Legendary investor Warren Buffett once said that “the future is always uncertain; you pay a high price in the stock market for a cheery consensus”.

This matches up with my own experience. As an investor, what worries me most is when the market is acting as if nothing could go wrong. I know that’s not true, and I know that, sooner or later, this cheerful consensus will unravel. That’s when share prices fall.

We’ve seen some of that over the last six months. Growth stocks and smaller companies have been hit particularly hard, especially if they’re still loss-making. In my view, this is because the market has realised that these businesses just weren’t justifying their price tags.

Uber Technologies boss Dara Khosrowshahi has admitted as much. In a recent email to company staff he said that “the market is experiencing a seismic shift… we need to show them the money.”

I’m still not convinced by the investment case for Uber and its rivals. I won’t be buying these shares.

But here in the UK, I can see plenty of good value businesses that are already showing investors the money. These are the kind of stocks I’m buying right now.

UK shares for tough times

Most of the shares I’m buying at the moment fall into two categories. Among larger companies, I’ve mostly been buying consumer stocks that have fallen sharply over the last six months.

Some of the FTSE 100 stocks that look attractive to me at the moment include Unilever, Burberry, Tesco and housebuilders such as Redrow. All of these businesses have strong finances, good brands and are generating plenty of cash.

Of course, these companies could still face worse problems than anyone expects. That could hit share prices (and profits). However, if the worst happens, I’m confident these businesses will have the strength to survive and recover.

Remember this

There are always things to worry about. But history suggests the world – and the stock market — will muddle on. In 2020, we saw a terrible market crash as the pandemic broke. In 2016, we had the Brexit crash. In 2008/9, the great financial crisis triggered a crash.

Each time, things seemed pretty bad. But, in every case, the world has moved on and stock markets have recovered. I can’t predict world events. But what I can do is to focus on finding good companies with affordable valuations that have the potential to deliver long-term growth.

Using this selective approach to investing, I think it’s a great time for me to be buying UK shares. I have been buying shares in recent weeks, and plan to continue into the summer.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Roland Head has positions in Burberry and Unilever. The Motley Fool UK has recommended Burberry, Redrow, Tesco, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Publish Test

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut…

Read more »

Investing Articles

JP P-Press Update Test

Read more »

Investing Articles

JP Test as Author

Test content.

Read more »

Investing Articles

KM Test Post 2

Read more »

Investing Articles

JP Test PP Status

Test content. Test headline

Read more »

Investing Articles

KM Test Post

This is my content.

Read more »

Investing Articles

JP Tag Test

Read more »

Investing Articles

Testing testing one two three

Sample paragraph here, testing, test duplicate

Read more »