5 rules for navigating a bear market

Falling share prices can be stressful, but they can also be a source of opportunity. Here are five rules our writer is following to succeed in a bear market.

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As stock markets prove volatile with endless speculation about a possible crash, it can be disheartening for investors. For times like this, though, I have five rules to stick to in order to navigate a bear market safely.

Stay invested

The first rule is to keep investing whenever I have money available to do so. As some share prices go lower, it can be depressing and it can seem like putting money to work in stocks is a waste of time. 

Over time, I expect share prices to recover, though. And if I don’t take the opportunity to invest while markets are down, I think I’ll regret it later when stocks are more expensive.

Stay safe

Second, it’s extremely important that I have enough money to meet my other expenses. A falling market is bad for me only if I have to sell investments while prices are low.

As a result, my second rule is to keep enough money in cash to cover my everyday costs, as well as a substantial emergency fund. While it can be tempting to plough money into stocks to take advantage of low prices, if I find myself overcommitting and having to sell, that will be bad for me from an investment perspective.

Stay patient

A falling stock market can offer great opportunities. But it’s important to me to remember that prices aren’t cheap today because they were more expensive yesterday. 

Taking Games Workshop as an example, the stock is down 31% since the start of the year, but it’s price is still higher than I’m willing to pay. My third rule is to stay patient, make sure I know what I want to pay for a stock and wait for share prices to reach those levels.

Stay focused

When share prices move suddenly, it can be tempting to think that things have changed from an investment perspective. But the underlying businesses are what matter to investors, not the stock prices.

That’s why my fourth rule is to keep paying attention to the companies that I own, not the stocks. The share price represents what I can sell the stock for, the business is what will generate the investment return for me.

Stay diversified

Lastly, I think it’s important to make sure I take advantage of opportunities broadly. It’s always possible that I might misjudge any one investment and that can be a costly mistake in a falling market.

Accordingly, my fifth and final rule is to stay diversified in my portfolio. By owning a variety of different stocks in different sectors, I can maintain a portfolio that’s protected from the effects of any single event. 

And finally…

It’s relatively easy to summarise my rules for navigating a bear market. They’re the same type of rules that I think I should follow in any other type of market. 

My rules tell me to focus on investing in quality companies at good prices, building a portfolio, and managing my money carefully. In that sense, I think they’re good rules to follow whatever the stock market situation.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended Games Workshop. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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