Forget gold and Bitcoin. I’d buy these 2 bargain FTSE 100 shares in an ISA today

These two FTSE 100 (INDEXFTSE:UKX) shares could offer superior long-term capital growth potential to other assets such as gold and Bitcoin in my view.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

The FTSE 100’s crash may tempt some investors to buy assets such as gold and Bitcoin. After all, they have delivered strong returns over the past few months. For example, gold has traded close to a record high and Bitcoin has doubled since reaching its March lows.

However, the FTSE 100 has a strong track record of recovering from its downturns to post new record highs. Therefore, buying companies with margins of safety included in their share prices could lead to high returns in the long run.

With that in mind, here are two large-cap shares that could be worth buying in an ISA today. They could deliver strong capital growth over the coming years.

Auto Trader

FTSE 100 digital automotive market place Auto Trader (LSE: AUTO) has experienced significant disruption from coronavirus. Vehicle retailers across the UK have been closed during the lockdown period, which is set to have a negative impact on the company’s financial performance in the short run.

Auto Trader has sought to aid its customers through reducing its charges to zero while vehicle retailers have been required to close. It has also offered a 25% discount to its customers for June, when many of them are expected to reopen.

Looking ahead, the company faces an uncertain period in the short run. Weak consumer demand and social distancing requirements may lower sales for new and used vehicles. However, its dominant market position could allow it to benefit from a gradual return to positive economic growth in the coming years.

Therefore, after its 8% share price decline since the start of the year, it may offer good value for money and recovery prospects over the long-term.

FTSE 100 telecoms company BT

Another FTSE 100 share that is still in negative territory since the start of the year is BT (LSE: BT.A). Its shares are down by 36% in 2020 as investors have priced-in potential risks facing the business.

The company is not providing guidance for the 2021 financial year. It has also cancelled dividends for the 2020 and 2021 financial years, which is likely to weigh on investor sentiment over the near term.

In the long run, BT’s strategy could catalyse its financial performance and share price. For example, it is investing in its network infrastructure across the UK as it seeks to strengthen its competitive position in 4G and 5G. It is also seeking to become more efficient through a simplification process, while its premium ‘Halo’ products now account for around 30% of its consumer broadband customer base.

Although the FTSE 100 stock’s near-term prospects are likely to remain uncertain over the coming months, it appears to have numerous catalysts that could lead to a turnaround. Therefore, now could be an opportune moment to buy it while it appears to offer a wide margin of safety. 

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has recommended Auto Trader. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Publish Test

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut…

Read more »

Investing Articles

JP P-Press Update Test

Read more »

Investing Articles

JP Test as Author

Test content.

Read more »

Investing Articles

KM Test Post 2

Read more »

Investing Articles

JP Test PP Status

Test content. Test headline

Read more »

Investing Articles

KM Test Post

This is my content.

Read more »

Investing Articles

JP Tag Test

Read more »

Investing Articles

Testing testing one two three

Sample paragraph here, testing, test duplicate

Read more »