Have £10k to invest today? I’d buy cheap FTSE 100 shares in an ISA in this stock market crash

I think the FTSE 100 (INDEXFTSE:UKX) market crash presents a rare long-term buying opportunity for investors relative to other assets right now.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Having £10k available to invest today could put you in a strong position to generate high returns from the FTSE 100. Admittedly, other assets such as cash and bonds may be less risky in the short run. But they may also fail to produce the high returns that are likely over the long run through buying FTSE 100 shares.

As such, now could be the right time to buy cheap FTSE 100 stocks. Yes, they may yet fall further in the short run. But their long-term prospects appear bright compared to other popular assets.

Investing £10k today

The FTSE 100 is a far riskier investment than other mainstream assets such as cash and bonds in ‘normal’ economic times. However, at the present time, the difference between stocks and other assets when it comes to the risk of loss is likely to be far greater than usual. Some FTSE 100 companies are seeing their worst operating outlook for many years. This could lead to lower sales, a slump in profits and falling stock prices.

As such, there is a risk that buying shares today leads to losses for investors. The situation regarding coronavirus may worsen over the coming weeks. And this could cause investor sentiment to deteriorate and share prices to decline. It may mean the returns on cash and bonds are superior to equities over the near term.

FTSE 100 reward prospects

However, investors who can take a long-term view of their portfolio may be far better off buying shares with £10k (or any other amount) today. The track record of the FTSE 100 highlights that it has delivered annualised total returns of around 8%. And that is even taking into account its recent decline. This is significantly higher than the returns of less risky assets such as cash and bonds over the same time period – especially since low interest rates could limit their prospects.

Furthermore, the FTSE 100 could produce even higher returns for investors from its current level. Many of its members’ share prices have fallen sharply and so appear to offer wide margins of safety. In some cases, those falls may have been overdone when you consider firms’ financial strength and strong competitive positions. As such, investors buying shares today could fulfil the popular strategy of buying low and selling high in the long run.

ISA opportunities

But how to buy FTSE 100 shares? Well, Stocks and Shares ISAs offer a low-cost means of accessing a tax-efficient product. And the returns available to long-term investors could be significant.

Certainly, buying FTSE 100 when there is a very real risk of paper losses being incurred in the short run may dissuade some investors from focusing their capital on equities at the present time. But on a long-term basis, cheap FTSE 100 shares that form part of a diverse portfolio could deliver significantly greater returns than other assets.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Publish Test

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut…

Read more »

Investing Articles

JP P-Press Update Test

Read more »

Investing Articles

JP Test as Author

Test content.

Read more »

Investing Articles

KM Test Post 2

Read more »

Investing Articles

JP Test PP Status

Test content. Test headline

Read more »

Investing Articles

KM Test Post

This is my content.

Read more »

Investing Articles

JP Tag Test

Read more »

Investing Articles

Testing testing one two three

Sample paragraph here, testing, test duplicate

Read more »