How to invest in stocks following Warren Buffett and Motley Fool principles

If you’ve decided to invest in the stock market, you’ve made a smart first move. These Warren Buffett and Foolish principles could help you further.

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How to invest in stocks is a perennial question for new investors. Here, I’ll explain some key principles advocated by legendary investor Warren Buffett and writers here at the Motley Fool.

Buffett’s Berkshire Hathaway investment company has been hugely successful over many decades. And his annual letters to shareholders are full of investing wisdom and wit. Naturally, as the Motley Fool’s purpose is to make the world smarter, happier and richer, our views on investing are much informed by Buffett.

So, here’s how to invest in stocks following key Buffett and Foolish principles.

Cash first

Buffett has said: “I will never risk getting caught short of cash.” He’s pledged always to hold at least $20bn, and that Berkshire “will forever remain a financial fortress.”

Here at the Motley Fool, we regularly caution readers to pay off any high-interest debt, and build up a ‘rainy day’ cash fund, before starting to invest in the stock market. Like Buffett, we believe investing in great businesses, for the long term, is the most effective path to wealth. The last thing you want is to find yourself with short-term cash flow needs during a bear market, and having to sell your stocks to meet them.

How to invest in stocks #1

Stock market indexes, like the UK’s FTSE 100 and the US’s S&P 500, have big down-swings at times. However, they’ve always recovered, and gone on to make new highs. Even if you’ve no interest in individual stocks, you can still profit from putting money into the stock market.

Indeed, as Buffett has said: “By periodically investing in an index fund, the know-nothing investor can actually outperform most investment professionals.” You’ll find plenty of Motley Fool articles discussing the merits of making regular investments in a low-cost index tracker. By simply investing on a monthly plan, you should get close to the index’s long-term return.

How to invest in stocks #2

Of course, Buffett’s great wealth has come from outperforming the market by investing selectively in individual businesses. His selection of such businesses is based on his knowledge of industries, profits, cash flows, and balance sheets. And also his understanding of valuation measures.

This ‘fundamental analysis’ of companies is what we at the Motley Fool also advocate for choosing individual stocks. Like Buffett, we’re interested in identifying great businesses, becoming part-owners of such businesses, and acquiring our shares when they’re trading below the intrinsic value of the business.

Sure, we may not always agree on whether a business is great, or whether its shares are trading below intrinsic value. But we believe that considering a diverse range of insights makes us better investors.

Buffett’s partner Charlie Munger has this advice for investors: “Go to bed smarter than when you woke up.” This is because he puts Buffett’s investing success down to him being “a continuous learning machine.”

Foolish bottom line

If you’ve decided to invest in the stock market, you’ve made a smart move. If you’ve decided on picking individual stocks, aim to keep getting smarter. The more adept you get at identifying great businesses, and figuring their intrinsic value, the more your wealth will likely grow. Fool on!

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

G A Chester has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Berkshire Hathaway (B shares) and recommends the following options: long January 2021 $200 calls on Berkshire Hathaway (B shares), short January 2021 $200 puts on Berkshire Hathaway (B shares), and short June 2020 $205 calls on Berkshire Hathaway (B shares). Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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