Stock buys for December! I like to follow Warren Buffett’s example

Festive cheer and holiday rest can bring stock buying to the forefront of your mind. Don’t forget to follow Warren Buffett’s lead.

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Legendary investor Warren Buffett has imparted his investing advice for many decades now, chiefly through his annual letter to shareholders.

For instance, in Berkshire Hathaway’s most recent letter, Buffett wrote that “our prime goal in the deployment of your capital is to buy ably-managed businesses, in whole or part, that possess favorable and durable economic characteristics. We also need to make these purchases at sensible prices.” This is great wisdom for any investor to keep in mind.

Buffett’s best buys

Warren Buffett’s top four holdings in December 2018 were Apple, Bank of America, Wells Fargo and Coca-Cola. Today I’m looking at similar investments that could be made on this side of the pond.

How about banking? Although the banking sector is a favourite of Buffett’s, with so much economic uncertainty, clouding the UK now, it’s possibly not the safest area to invest in.

The Lloyds Bank (LSE:LLOY) share price has risen 7% in the past three months and has many appealing features including a generous 5.4% dividend yield and price-to-earnings ratio (P/E) of 10.7. Its PEG factor is 0.4 and a value of less than 1 can indicate a company is undervalued, so this caught my eye. However, there is no getting away from the external pressures on the bank, such as costs incurred from the PPI mis-selling scandal and increasing opposition from streamlined FinTech competitors.

According to the Office for National Statistics, employment fell by 58,000 in the three months to September, which is the biggest fall since May 2015. Wage growth has also slowed. This could mean further interest rate cuts are on the cards, which does not bode well for big banks such as Lloyds.

So, moving on from banking, what about consumer goods?

Britvic share price

FTSE 250 drinks company Britvic (LSE:BVIC) may not be in the financial realms of Coca-Cola, but it has proven to be a worthy winner this past year, with its share price up almost 25%. Although I think future growth may already be priced in, it’s one to consider on a dip. So, if the upcoming general election brings swings in share prices, which I think are inevitable, then this would be a great chance to jump on board long-term holdings such as Britvic. It has earnings per share of 44p, a P/E of 21 and a dividend yield of 3%.

Some of its brands include Robinsons, Lipton and R Whites and it also has the licence to sell Pepsi Max in the UK. It has withstood the sugar tax challenge well with its range of sugar-free offerings and I think its well-loved brands would hold up in a recession too.

US stocks

If you want to emulate Warren Buffett but don’t want to buy individual shares outright, you could look at a fund such as a global ETF targeting US stocks. This will give you exposure to a big collection of stocks. An ETF such as iShares NASDAQ 100 UCITS ETF tracks an index whose constituents include tech giants Apple, Microsoft, Amazon, Facebook and Alphabet, along with Pepsi.

UK recession fears could sink shares further before they rise again, but this gives savvy investors the perfect opportunity to buy up bargains on the dip. If you’d rather err on the side of caution, then buying into an ETF dilutes your risk and gives you a small piece of some huge pies.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK owns shares of and has recommended Britvic. The Motley Fool UK has recommended Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

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