One 5%+ dividend stock I’d buy today, and one I’d avoid

A focus on quality could pay off for investors, says Roland Head.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

I’ve often found that hunting through the market for dividend stocks with yields of around 5% can turn up some real bargains. In today’s article I’m going to look at one 5% yielder I’d buy and one I’m happy to avoid.

A mixed picture

Shares of FTSE 250 omnichannel fashion retailer N Brown Group (LSE: BWNG) fell by 14% in the opening hour of trading on Tuesday, after the group issued a trading statement.

Given this reaction, you might expect news of a profit warning. But that wasn’t the case. Full-year profit guidance was unchanged and the group reported revenue growth of 3.2% for the 18 weeks to 6 January.

So what’s gone wrong? It seems that achieving sales growth has required heavy promotional spending. As a result, gross profit margins on products are now expected to fall by between 2.25% and 2.5% this year, compared to previous guidance for a drop of 0.7%-1.2%.

However, this fall in profit from retail should be offset by higher finance profits. Like a number of fashion retailers, N Brown makes a lot of its profit from customer credit.

An increase in the size and quality of the group’s loan book means that gross margin from financial services is now expected to be around 5% higher this year, compared to previous guidance for an increase of 1%-2%.

Cheap enough to buy?

I estimate that financial services are likely to provide around one third of N Brown’s total profits this year. This should help to support profit and dividend forecasts for the current year.

However, I’m concerned that profit margins on clothing may continue to weaken. I’m also unhappy at the risk that a slowdown in credit sales would result in a double hit to profits, as customers would buy less and pay less in interest charges.

Although the stock’s P/E rating of 11 and forecast yield of 5.9% might be said to look cheap, I think there are better options elsewhere in the retail sector.

One stock I’d buy

One potential example is cycle and automotive retailer Halfords (LSE: HFD). Like-for-like sales at the group rose by 2.7% during the third quarter, and are up by 1.9% for the year to date.

Halfords attracts me for several reasons. The group’s focus on cycling, car accessories and car servicing (Autocentres) has allowed it to navigate a changing market without serious problems. A strong balance sheet has also helped to maintain stable free cash flow and to support the dividend.

Although profit margins have fallen over the last five years, the group’s return on capital employed is still attractive at around 13.6%. This compares well to N Brown’s 2017 ROCE of 7.7%.

Strong returns help to generate plenty of cash, and Halfords scores well here too. The group’s shares trade on a trailing price/free cash flow ratio of 15, compared to a figure of 27 for N Brown.

Halfords cash generation underpins its dividend, which has been consistently covered by surplus cash in recent years. The group’s shares currently trade on a forecast P/E of 12, with a prospective yield of 5.1%. In my view they provide a much better quality opportunity to make money than those of N Brown.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Roland Head has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Publish Test

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut…

Read more »

Investing Articles

JP P-Press Update Test

Read more »

Investing Articles

JP Test as Author

Test content.

Read more »

Investing Articles

KM Test Post 2

Read more »

Investing Articles

JP Test PP Status

Test content. Test headline

Read more »

Investing Articles

KM Test Post

This is my content.

Read more »

Investing Articles

JP Tag Test

Read more »

Investing Articles

Testing testing one two three

Sample paragraph here, testing, test duplicate

Read more »