Tesco plc And WM Morrison Supermarkets PLC Face An Existential Crisis

Both Tesco plc (LON: TSCO) and WM Morrison Supermarkets PLC (LON: MRW) are grappling with a dilemma encountered by many businesses.

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

What is the purpose of a company?

It’s an interesting question. And not one which is easy to answer.

What is the purpose of a company?

Some would say that it is to make money. Some would say that it is to create jobs. Some would say, to benefit shareholders. And others would say that it is for the benefit of society.

It is a question which is currently vexing both Tesco (LSE: TSCO) and Morrisons (LSE: MRW). Do these companies make money? Well, they certainly have a huge turnover. But, under pressure from premium brands Marks & Spencer and Waitrose, and budget stores Aldi and Lidl, both companies have made a loss this year.

Do they create jobs? Well, of course – in spades. Tesco is Britain’s biggest employer, with a total of 500,000 workers, almost all of whom are based in the UK. Morrisons employs another 125,000.

What about the benefit to shareholders? Well, there hasn’t been much recently. Tesco’s share price rose steadily in the nineties and naughties to reach 479p in 2007. Since then it has been on a remorseless downtrend, currently standing at 181p. And shareholders, of which there are many, have been steadily losing money.

What’s more, it seems unlikely that there will be any sustained rise in these firms’ share prices. Analysts estimate that the 2016 P/E ratio for Tesco is a worryingly high 42.27, falling to 19.43 in 2017. The dividend yield is 0.66%, rising to 1.51%.

Morrisons’ numbers are a little better, with a 2016 P/E ratio of 15.98, and a 2017 P/E ratio of 15.16. The dividend yield is 3.32%, falling to 3.19%.

But what about the benefit to society? Well, this is undoubted. Each of these retail giants has millions of customers. They sell a broad variety of products to serve every need. And the jobs they provide maintain whole communities across the length and breadth of Britain.

Customers vs employees vs shareholders

This illustrates the dilemma that these businesses are grappling with. What takes priority? Should you cut jobs to the bone to ensure that the company maintains its profitability and its share price? Or should you maintain employment levels, and accept the fact that the share price is destined to a slow decline?

What I sense is that these firms are taking a balanced approach. They know that there are too many supermarkets, and that this is the reason why they are not profitable. But they are closing only a few unprofitable stores.

Morrisons has sold many of its in-town mini-marts, while Tesco is selling much of its Asian business. This allows them to conserve resources so they stand a better chance of beating the competition in the UK.

Look at these companies with a sense of perspective, and you see that customers are happy, and employees are happy.

I feel that the share prices of both firms are set to fall further, as profitability is unlikely to rise. I would not currently invest in either Tesco or Morrisons.

But, if you think about it, maybe that doesn’t matter any more.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Prabhat Sakya has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Investing Articles

Publish Test

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut…

Read more »

Investing Articles

JP P-Press Update Test

Read more »

Investing Articles

JP Test as Author

Test content.

Read more »

Investing Articles

KM Test Post 2

Read more »

Investing Articles

JP Test PP Status

Test content. Test headline

Read more »

Investing Articles

KM Test Post

This is my content.

Read more »

Investing Articles

JP Tag Test

Read more »

Investing Articles

Testing testing one two three

Sample paragraph here, testing, test duplicate

Read more »