BT (LSE: BT-A) (NYSE: BT.US) has been one of the FTSE 100‘s star performers over the past five years.
The company’s share price has risen nearly 270% since the beginning of 2010, outperforming the FTSE 100 by 241%. These gains have pushed BT’s share price to within a whisker of the key 500p level.
However, as the company branches out into new markets and competition intensifies, can BT make the final push and hit 500p?
Increasing competition
BT used to dominate the UK telecoms market but this is no longer the case. In fact, with almost every day that passes, BT’s grip over the market slips. The company’s peers, both small and large, are developing their own networks to rival BT around the UK.
These networks come in all shapes and sizes. Some peers are developing fibre broadband networks to bypass BT dominance over the consumer broadband network. Others smaller peers are edging in on BT’s control over the business customer market. Then there’s BT well-publicized battle with Sky for pay-tv customers.
And looking at the figures it becomes apparent that BT is rapidly losing business to these upstarts. For example, revenue has fallen at around 3.1% per annum over the past six years.
That being said, over the same period BT’s net profit has doubled as the company’s operating margin has increased. Although, it is unclear how much longer BT can continue to drive income growth through margin expansion.
Indeed, BT has relied upon its dominance over the fixed-line, broadband and pay-tv market to draw in customers over the past five years. This has helped the company drive income growth through higher margins services.
But now, may of BT’s peers are starting to offer similar tri and quad-play media bundles, erasing BT’s key competitive advantage.
Diversification
To try and regain its competitive advantage, BT is expanding in several new markets, one of which is the mobile market.
Through the acquisition of EE Limited, the UK’s largest mobile operator, BT will gain exposure to the mobile market. But once again, it remains to be seen if this push into mobile will work to BT’s advantage.
Premium valuation
Overall, it’s not yet clear how increasing competition will affect BT. Nevertheless, at present levels the company is trading at a premium valuation, which looks to be too high based on the company’s glacial projected growth rate.
According to current City forecasts BT is currently trading at a forward P/E of 14.5. Earnings per share growth of 5% is expected this year, which means that the company is trading at a PEG ratio of 3.2.
Further, if BT’s shares were to hit 500p, the company would be trading at a forward P/E of 17. Unless the company’s growth rate jumped to the double-digits, it’s unlikely that investors would want to pay this kind of premium to get their hands on BT’s shares.
On that basis, it seems unlikely that BT’s shares will hit 500p.