Is Blinkx Plc A Better Buy Than The Sage Group plc Or Micro Focus International plc?

Should you buy a slice of Blinkx Plc (LON: BLNX) instead of sector peers The Sage Group plc (LON: SGE) and Micro Focus International plc (LON: MCRO)?

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Shares in Blinkx (LSE: BLNX) have nosedived during the course of 2014. Today they trade 87% lower than at the turn of the year and, having fallen by 8% in the last month, are showing little sign of turning their performance around.

Of course, a lowly share price can mean a star buying opportunity for less risk averse investors. However, is now really the time to buy Blinkx instead of more established Software and Computer Services sector peers such as Sage (LSE: SGE) and Micro Focus (LSE: MCRO)?

Transition

It’s clear that Blinkx has considerable future potential. Its video search business model could deliver stunning levels of growth and profitability over the long run. The problem is the short and medium term, since Blinkx is clearly struggling to adapt its offering quickly enough to take advantage of a consumer switch away from the use of desktops and towards the use of mobiles and tablets.

For example, Blinkx described the present time as a ‘year of transition’ in its most recent update, with the company’s revenue stream switching from being almost entirely desktop to being dominated by mobile in a matter of months rather than years. While on paper this may not pose a major problem, it means that Blinkx is forecast to go from a pre-tax profit of over £10 million last year, to a loss of over £2 million in the current year.

As a result, there is concern that, while Blinkx may have a sound strategy, there won’t be sufficient time for it to complete its transition and also to make the post-transition period a profitable one. As such, investor confidence continues to fade and, without a relatively large cash pile, doubts surrounding Blinkx’s viability as a business could have hit its share price even harder.

Looking Ahead

While Blinkx is currently loss-making and has a major question mark hanging over its future profitability, sector peers Sage and Micro Focus offer relatively appealing growth rates. For example, Sage is forecast to grow its bottom line by 9% next year, while Micro Focus’ profitability is forecast to rise by 10% next year. Furthermore, both companies have been profitable throughout the last five years and have grown their bottom lines at an average rate of 7% and 20% respectively during the period.

Although Sage and Micro Focus trade on premium valuations, with them having price to earnings (P/E) ratios of 18 and 16.3 respectively, for example, they appear to offer far more certainty, growth, and better value than Blinkx. Certainly, the long run could see Blinkx deliver a highly profitable business once it successfully transitions to a mobile offering. However, in the meantime things could get worse for its investors, meaning sector peers Sage and Micro Focus seem to be much better buys.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Peter Stephens has no position in any shares mentioned. The Motley Fool UK has recommended Micro Focus. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

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