I don’t know about you, but I always like to back companies with the strong prospect of rising sales.
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My theory is simple. Rising sales should translate into rising profits, and rising profits should translate into rising dividends…
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All of which should then combine into a rising share price!
Sadly, few quoted companies ever issue specific sales guidance
Too often, the best we get is being told about current-year sales being “in line with expectations“.
But there are a few companies that are bold enough to predict something like “sales growth in the low-to-mid single digits” for the current year.
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Still, official guidance about sales beyond the current year is almost non-existent.
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You see, public companies rarely commit to anything so ‘long term’ in public for fear of getting it all wrong…
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Unless the business operates in the pharmaceutical sector perhaps…
Sales could jump from $26bn to $45bn within 10 years
For me, there was one particular highlight from the recent attempt by Pfizer to buy AstraZeneca (LSE: AZN) (NYSE: AZN.US).
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Forget all the soundbites about job losses, UK science and tax ruses…
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…it was the TEN-year sales prediction made by AstraZeneca boss Pascal Soriot that caught my attention.
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To help fend off the bid, “create significant value to shareholders” and no doubt keep himself in a job…
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…Mr Soriot evaluated the group’s product pipeline projections and claimed his firm’s annual sales would top $45bn by 2023.
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Which I have to say looked an assertive target given sales last year fell 6% to $26bn.
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(And that $45bn target is even more assertive when you consider Mr Soriot’s projections include Astra’s sales flat-lining between now and 2017.)
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Nonetheless, turning $26bn into $45bn over ten years equates to an increase of almost 6% per annum.
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And while biased beyond 2017, 6% compound annual revenue growth during the next decade does not seem too wildly optimistic to me.
Demand could grow by 10% per annum for the next 10 yearsÂ
Mr Soriot’s projections got me thinking about GlaxoSmithKline (LSE: GSK) (NYSE: GSK.US).Â
I mean, if one large-cap pharma group can predict upbeat sales guidance for the next ten years, surely its major sector rival might enjoy rising revenues for some time to come, too.
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Sadly, there have been no precise projections from Glaxo boss Sir Andrew Witty.
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But going somewhat unnoticed during the AstraZeneca/Pfizer face-off was a substantial 3-part deal between Glaxo and Swiss pharma firm Novartis.
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The deal involved Glaxo creating a new joint venture consumer healthcare business and selling its oncology portfolio for up to $16bn.
But the interesting bit for me concerned Glaxo acquiring the Vaccines business of Novartis for just over $7bn.
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You see, buried in the announcement was this sentence:
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“Demand for vaccination remains significant with the global vaccine market projected to grow approximately 10% per annum over the next 10 years.“
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So, not exactly a sales projection, but a pretty good guide as to what the Glaxo’s Vaccines division — the largest in the world — could be expected to achieve during the next decade.
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What’s more, within the accompanying presentation to City institutions, Glaxo referred to its respiratory products, HIV treatments and consumer healthcare brands growing at between 4% and 8% per annum.
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Given that confidence, I’d like to think Glaxo could at least achieve the 6% per annum top-line growth being touted by Astra right now,