What’s Telling Me To Buy J Sainsbury Plc Today

Royston Wild considers the investment case for J Sainsbury plc (LON: SBRY).

| More on:

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

Today, I am looking at British supermarket giant J Sainsbury (LSE: SBRY) (NASDAQOTH: JSAIY.US), and deciding whether to add it to my own stocks portfolio’s ‘bagging area’.

Checkout stunning sales growth

The latest trade data from research house Nielsen confirmed Sainsbury’s rising popularity with the UK’s grocery shoppers. While mid-tier rivals such as Tesco and Wm. Morrison continue to lose share to budget competitors like Aldi and Lidl, Sainsbury’s emphasis on providing quality goods at affordable prices continues to reap dividends.

The supermarket is now joint second in terms of market share alongside Asda compared with third place in 2012 — Sainsbury held 15.8% of total UK sales in the 12 weeks to July 22, according to Nielsen. And sales rose 5.2% during the period versus the corresponding period last year. Sainsbury still lags behind Tesco, which holds 28.8% market share, but the gap has narrowed considerably in recent times.

Tills set to keep on ringing

Sainsbury’s most recent trading statement showed total sales (excluding fuel) advance 3.3% in the three months to 8 June. Particularly encouraging was news that like-for-like sales rose 0.8% during the period, the 34th successive quarter of growth.

In particular, Sainsbury is reporting excellent growth in its convenience store and online business divisions — sales in these areas were up 20% and 16% respectively in the first quarter from the same point in 2012. Unlike its major rivals, the retailer is yet to reach saturation point in terms of new store openings, while ongoing store refurbishments are also helping to drive revenues.

Earnings expected to continue growing

City brokers expect earnings per share to rise 6% in both this year and next, to 31.8p and 33.8p respectively. Sainsbury currently trades on a forward P/E ratio of 12.4, above readouts of 10.3 for Tesco and 10.7 for Morrisons. But unlike its two rivals, whose turnaround stories are still to gain meaningful traction, Sainsbury has excellent momentum behind it.

Meanwhile a forecast dividend yield of 4.4% sweetens the investment case in my opinion, far above the 3.3% prospective average for the FTSE 100.

A stunning supermarket selection

Shares in Sainsbury have printed strong gains since the start of the year in oft-turbulent trading conditions, and has clocked up a near-13% gain since late June alone. Indeed, the supermarket is currently trading just off its highest since May 2008 around 400p.

So while I consider Sainsbury an excellent choice for the savvy stock picker, legendary investment guru Warren Buffett has picked out another retail giant ready to turbocharge returns from your hard-invested cash.

The Motley Fool’s “One UK Share that Warren Buffett Loves!” report spells out this fantastic opportunity just waiting to be snapped up. The company in question boasts great dividend and earnings growth potential, and our exclusive report gives the lowdown on the firm’s investment appeal. Just click here for your copy — it’s 100% free and comes with no further obligation.

> Royston does not own shares in any of the companies mentioned in this article. The Motley Fool owns shares in Tesco and has recommended shares in Morrisons.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

More on Investing Articles

Investing Articles

Publish Test

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut…

Read more »

Investing Articles

JP P-Press Update Test

Read more »

Investing Articles

JP Test as Author

Test content.

Read more »

Investing Articles

KM Test Post 2

Read more »

Investing Articles

JP Test PP Status

Test content. Test headline

Read more »

Investing Articles

KM Test Post

This is my content.

Read more »

Investing Articles

JP Tag Test

Read more »

Investing Articles

Testing testing one two three

Sample paragraph here, testing, test duplicate

Read more »