3 Things I’ve Learned About Investing

One Fool reflects on his first 18 months as a shareholder.

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

My fellow Fools — I’m about to hit a milestone.  Very soon, I’m going to reach a staggering 18 months since I bought my first share (Hargreaves Lansdown, if anyone is interested).  Yes, I know, I’m hardly Warren Buffett, but when it comes to looking after my financial future, I’ve not been the best at ‘seeing ideas through’.

Seemingly every ‘forward-thinking’ plan I’ve had with regards to savings and investments has always seemed to fizzle out when I start to lose interest. So, for me, a year and a half of building my own personal portfolio is actually quite a big deal (congratulatory cards and bottles of champagne can be sent to the usual Motley Fool address — thanks in advance). 

Although 18 months in an investing career that I hope will span another 35+ years (I need to supplement a very thin-looking pension pot!) is not really a significant amount of time, I believe what I have learned so far is indeed significant. And being the generous soul that I am, I thought I would share three key nuggets of information to anyone out there who is looking to take the plunge into the investing world for the first time…  

1. Do your research!

I was going to omit this from the list, as I thought it was too obvious.  Only a fool (lower-case ‘f’) would plough his money into a company that he/she didn’t know at least the very basic ins and outs of.  But, you’d be surprised at the amount of horror stories I’ve read about people pumping their hard-earned cash into companies that they know little or nothing about.

I’m not saying that you need to go through a firm’s annual reports for the last 10 years with a fine-tooth comb, but it’s important to know the basics. What I tend to check out first is cash flow, company debt and the price-to-earnings (P/E) ratio. Aside from the accounts, I think it’s also important that you buy what you know. Remember, you’re actually buying part of a company here. If you’re looking at buying into Apple, for example, yet you have no interest in how technology is moving forward, then how are you going to know it’s doing well in its sector? 

2. Keep an eye on fees

So. You’ve done your research. You can’t wait to buy a stake in a company you believe in and are excited about.  But just before you hit the ‘buy’ button, have another look at your fees.  Normally, in a typical transaction, you pay a broker fee for actually carrying out the transaction and, like anything good in life, you’ll pay little bit of tax as well, in the form of stamp duty. The way I look at it, the more you shell out in fees, the more your stock has to go up before you start turning profit.

Look at it this way. If you’re thinking of investing £100 in a stock, you’ll likely have to pay your execution-only broker a fee of around £10.  With stamp duty currently at 0.5%, you total fees will come to £10.50.  Not much in theory, but on a £100 investment, you’ll need to see the price of that company rise by over 10% before you start turning profit.  A wise old Fool once told me to try and keep fees around the 2% mark as a minimum, and this is something I’ve tried to keep to.    

3. Keep your cool

Congratulations Mr Shareholder. You’re in. So now you just need to sit back and watch the share price rise, and the profits roll in — right? Well, I wish it was that simple. Unfortunately, your share price will rise and fall over time, and when you’re checking it regularly (I’m pretty sure I checked my performance around 10 times a day at first), it’s very easy to get nervous when the price dips.

It’s important to remember that you’re in this for the long haul, and that you truly believe in this company (see how important that is now?). If the core reasons as to why you invested in this particular company haven’t changed, then why bow out?

I will admit that it’s tough to ignore all the news reports about big stock sell-offs, but every market dip is followed by a lift. I actually find it helps if you don’t look at your scorecard regularly. After all, what’s the point in knowing what your stock is doing every hour when you intend to hold it for 10 years?

Five shares that will complement everyone’s pension pot. 

If, like me, you’re planning on investing to hopefully augment your retirement plans, then I strongly urge you to read The Motley Fool’s investment guide Five Shares To Retire On. It’s proven to be our most requested report this year, so make sure you read it before you make your next stock market move.  And best of all, its 100% FREE.

> Chris does not own any share mentioned in this article. The Motley Fool owns shares of Apple.

RISK WARNING: should you invest, the value of your investment may rise or fall and your capital is at risk. Before investing, your individual circumstances should be assessed. Consider taking independent financial advice. The Motley Fool believes in building wealth through long-term investing and so we do not promote or encourage high-risk activities including day trading, CFDs, spread betting, cryptocurrencies, and forex. Where we promote an affiliate partner’s brokerage products, these are focused on the trading of readily releasable securities.

More on Company Comment

A man with Down's syndrome serves a customer a pint of beer in a pub.
Investing Articles

Test article SR

125 to 155 characters something something test

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

I don’t care if FTSE 100 shares fall further, I’m buying them today

I'm happy to go shopping for FTSE 100 shares today, even though I accept that they could have further to…

Read more »

Happy young female stock-picker in a cafe
Investing Articles

Rolls-Royce shares are down 18% in a month and I’m finally going to buy them

Investors who bought Rolls-Royce shares have been repeatedly disappointed, but I'm willing to take a chance on them before they…

Read more »

Storytelling image of a multiethnic senior couple in love - Elderly married couple dating outdoors, love emotions and feelings
Investing Articles

How I’d invest £10k in a Stocks and Shares ISA today

Now looks like a good time to buy cheap FTSE 100 shares inside a Stocks and Shares ISA. These are…

Read more »

Black father holding daughter in a field of cows
Investing Articles

Today’s financial crisis is the perfect moment to buy cheap shares

I'm building a portfolio of FTSE 100 stocks by purchasing cheap shares whenever I see an opportunity. There's a good…

Read more »

Long-term vs short-term investing concept on a staircase
Investing Articles

I’d buy Tesco shares in October to bag their 5.4% yield 

Tesco shares have fallen lately but I think this makes them attractively valued for a dividend stock I would aim…

Read more »

Young mixed-race woman looking out of the window with a look of consternation on her face
Investing Articles

I would do anything to hold Diageo in my portfolio (but I won’t do that)

Diageo is one of my favourite stocks on the entire FTSE 100 and I'd love to hold it, but one…

Read more »

BUY AND HOLD spelled in letters on top of a pile of books. Alongside is a piggy bank in glasses. Buy and hold is a popular long term stock and shares strategy.
Investing Articles

I reckon today’s crisis is a great time to buy Lloyds shares

Today's "dysfunctional" stock markets are hitting good companies through no fault of their own. I'm taking this opportunity to buy…

Read more »